23 August 2011 ❧ Randall Snare
On Wednesday 7 September, the last day of CS Forum, five leading content strategy practitioners will gather in the historic IET London Savoy Place in intimate groups of 30, to discuss and teach the latest in our field.
Our workshops cover content’s entire lifecycle: from evaluation, to production, to development. We’ll cover persuasion, influence, technology and publishing. And you can be a part of it.
About the workshops
There are four half-day workshops to choose from.
Influence and evaluation
In Climb to Clout: Principles & Evaluation for Influential Web Content, Colleen Jones, author of Clout, will discuss how to:
- evaluate content holistically, and
- create influential content.
Participants of this workshop have the chance to submit their own work to discuss.
In Communication planning and measurable persuasion, John Alderman, author of Sonic Boom, will explore the principles of persuasion, and how to include truly persuasive content in your communications strategy. Read our interview with John.
In Designing narrative content, Martha Rotter, digital strategist extraordinaire, will discuss the ins and outs of the narrative, and technology’s role in planning successful content in context. Read our interview with Martha.
In Designing technology from content’s perspective, Ida Hakola and Ilona Hiila, founders of Finland content strategy agency Vapa Media, will enable true innovation – by creating useful content technologies in the workshop itself. Participants of this workshop will be able to lay the groundworks for new and improved content tools that may live beyond CS Forum 2011.
A building with some inspiring history
You’ll have a great setting to do great work. The IET London Savoy Place dates back to the 13th century, when it was a palace for Count Savoy. And appropriately (for us content enthusiasts), the BBC was established in this building in 1922. Read more about this historic venue.
There’s still time to book your spot in one or two of these fantastic workshops. You won’t want to miss it.