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Graphic suggesting leaders and territories.

Content creation without governance is not a true content strategy. Routine auditing, workflow adjustments, and iterative learning are key processes of a working strategy and necessary for improving content over time. Explore this perspective on content governance and learn ways to gain buy-in for future content initiatives.

When managing translation for your team’s content, it’s imperative to guard against cultural and dialectal fault lines that compound the difficulty of localisation. Using native speakers and native reviewers will mitigate awkward misses in meaning and shift the focus from translating words to translating meaning.

Users don’t read websites the way they read books. They read clusters of pages from many sites that they assemble for themselves or with others they trust; a hunt and gather process that shapes their experience. To help construct a compelling user experience, we content creators need to think outside the box of the website. We need to think about Dynamic Semantic Clusters. One way to do that is with an approach to content design that I call “Every Page is One Page”.

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